The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Innovation / Use of Media in Interactive, Online, & Mobile
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola Category: Use of Smart Devices & Voice Assistants
TransfHerMarkt
Agency: MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client: AB InBev / Cerveza Aguila Category: Online Advertising / Display Ads
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Utility
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Physical Product & Mobile Integration
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Online & Mobile Video / Mobile Video
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS24_IN021B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN025B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS24_IN022B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
TransfHerMarkt
Category:
Online Advertising / Display Ads
Annual ID:
OS24_IN018B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Commerce
Annual ID:
OS24_IN023B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Utility
Annual ID:
OS24_IN017B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Physical Product & Mobile Integration
Annual ID:
OS24_IN020B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Online & Mobile Video / Mobile Video
Annual ID:
OS24_IN019B